Upsells & Add-ons

Turn Every Ticket Into a Revenue Opportunity.

Offer VIP upgrades, meal plans, and workshops at checkout. Then automatically promote related events across 5 post-purchase touchpoints. Expect 5-10% more revenue — with zero extra ad spend.

Available on Elevate & Amplify plans
Upsells & Add-ons — Live Preview
Interactive

Enhance Your Experience

Select add-ons to personalize your event

VIP Upgrade$45
Front-row seating + backstage access
Meal Package$25
Organic lunch + dinner buffet
Parking Pass$15
Reserved on-site parking
Workshop: Sound Healing$35
Pre-event guided session
Add to Order — $70 extra
Non-intrusive modal — appears after adding tickets to cart
5-10%
More Revenue
5
Upsell Touchpoints
$0
Extra Ad Spend
Elevate+
Plans & Above

The Problem

You're Leaving Money on the Table

Most platforms treat the ticket purchase as the end of the revenue story. EveryEvent Phoenix makes it the beginning.

The Old Way

  • Revenue stops the moment the ticket is purchased
  • No way to offer extras without complicating the checkout
  • Post-purchase engagement is limited to a single confirmation email
  • Promoting related events requires separate ad campaigns and budget

With EveryEvent Phoenix

  • Offer VIP upgrades, parking, meals, and workshops right at checkout
  • Automatically present related events across 5 post-purchase touchpoints
  • Non-intrusive add-on modal that feels natural — not pushy
  • Zero extra advertising spend — upsells are built into the attendee journey

Checkout Add-ons

Boost Every Order at Checkout

Offer VIP upgrades, meal plans, parking, and workshops in a non-intrusive pop-up — right when attendees are ready to buy.

STEP 01

Set Up Your Add-ons

Create add-ons as part of your Ticket Categories — VIP upgrades, parking passes, meal plans, workshop access, or anything that enhances the experience.

Add-ons are managed alongside your tickets. No separate setup required.
STEP 02

Presented at Checkout

After an attendee adds tickets to their cart, a clean pop-up modal shows available add-ons. They select what they want and it's added to their order instantly.

The modal appears at the perfect moment — after commitment, before payment.
STEP 03

Revenue Increases Automatically

Every add-on selection increases your average order value without raising base ticket prices. Attendees get a personalized experience; you get more revenue.

Add-ons typically boost AOV by 15-25% on orders that include them.

What You Can Offer

Add-ons for Every Event Type

Anything that enhances the attendee experience can be an add-on — from VIP upgrades to parking passes.

VIP Upgrades

Premium seating, backstage access, early entry, meet-and-greet passes

Meal Plans & Merch

Food packages, drink tokens, event merchandise bundles, gift bags

Accommodation

Camping passes, glamping upgrades, hotel packages, shuttle transfers

Workshops & Sessions

Pre-event workshops, breakout sessions, masterclasses, certifications

Experience Add-ons

Spa treatments, guided tours, special activities, photo packages

Practical Extras

Parking passes, equipment rental, childcare, insurance coverage

Post-Purchase Upsells

5 Touchpoints. Zero Extra Effort.

After the initial purchase, EveryEvent Phoenix automatically promotes your other events across 5 strategic touchpoints.

TOUCHPOINT 01

Confirmation Page

Immediately after purchase, attendees see curated upsell recommendations on the confirmation page — related events, premium workshops, or exclusive experiences.

TOUCHPOINT 02

Confirmation Email

The order confirmation email includes tasteful upsell suggestions alongside the ticket details. Attendees are engaged and receptive right after buying.

TOUCHPOINT 03

3 Reminder Emails

Three event reminder emails leading up to the date each include relevant upsell opportunities — keeping your other events top-of-mind as excitement builds.

Confirmation Page
Confirmation Email
Reminder 1
Reminder 2
Reminder 3

Why It Matters

Revenue Growth on Autopilot

Set it up once and let EveryEvent Phoenix do the heavy lifting — more revenue, less work.

5-10% More Revenue

Most organizers see a measurable revenue lift from upsells alone — without raising ticket prices or increasing ad budgets.

Zero Extra Ad Spend

Upsells are woven into emails and pages your attendees already see. No new campaigns, no extra budget, no manual promotion.

Fully Automated

Configure once and forget. Add-ons appear at checkout and upsells flow through all 5 touchpoints automatically.

Non-Intrusive by Design

Offers surface as invitations — not urgency tricks. Attendees discover relevant extras naturally, in alignment with your event's tone.

Built For Every Event

Who Uses Upsells & Add-ons?

Any event with extras to offer or related events to promote.

Retreats & Wellness

Offer accommodation upgrades, spa add-ons, and meal plans. Upsell related retreats in the same series.

Festivals & Concerts

VIP upgrades, camping passes, and drink tokens at checkout. Promote upcoming shows to confirmed fans.

Conferences & Summits

Workshop access, networking dinners, and certification add-ons. Cross-sell related industry events.

Multi-Day Events

Day passes, meal packages, and parking. Upsell the full-weekend experience to single-day ticket holders.

Courses & Training

Materials, certification exams, and private coaching as add-ons. Promote advanced courses post-purchase.

Corporate & Galas

Table upgrades, drink packages, and sponsorship perks. Upsell the next corporate event in the series.

We added meal packages and VIP upgrades as checkout add-ons for our 3-day retreat. 40% of attendees added at least one extra. Then the post-purchase emails drove 8% of attendees to buy tickets for our next event — all without running a single ad.

Priya Nair, Radiance Wellness Collective

Pricing

Included with Elevate & Amplify

Upsells & Add-ons are available on the Elevate and Amplify plans. No add-on fees. No per-upsell charges.

Seva

Free forever — seriously.

Free

$0 platform fee · Stripe fees only

  • Unlimited events
  • Ticket Scanner app
  • Basic ticketing & checkout
  • Ticket sharing
Most Popular

Elevate

Half the cost of Eventbrite. 2x the features.

$0.89 + 1.85%

per ticket (+ Stripe fees)

  • Everything in Seva, plus:
  • Checkout Add-ons
  • Post-Purchase Upsells (5 touchpoints)
  • Ticket categories for add-on management
  • Smart dynamic pricing
  • Recovery automation
Maximum Growth

Amplify

AI marketing + 350K+ verified buyers

$1.79 + 3.7%

per ticket (+ Stripe fees)

  • Everything in Elevate, plus:
  • SMS + Meta retargeting recovery
  • AI Meta Ads campaigns
  • 350K+ verified buyer network
  • Brand ambassador program
  • Priority support

No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.

Got Questions?

Frequently Asked Questions

Everything you need to know about add-ons and upsells

Stop Leaving Revenue on the Table.

Every ticket sold is a chance to offer more value — and earn more revenue. Let EveryEvent Phoenix do it automatically.

See it in action